Groupe GM teams up with Yves Rocher to launch new amenities line
Product details:
Hotel amenities supplier Groupe GM has joined forces with Yves Rocher to create a new line of toiletries. The new Un Matin au Jardin range is based on the range of the same name that can be found in Yves Rocher retail outlets across the world and features a citrus flower scent. The range features shampoo, hair and body gel, shower gel, body lotion and conditioner in 27ml bottles. Flowpacks of soaps are available in 10g and 30g packs while liquid soap and hair and body gel come in 300ml Ecopump bottles. In line with both Groupe GM’s and Yves Rocher’s environmental policies, all active ingredients in the guest amenity line are sourced directly from plants and some of the ingredients are grown organically. The hotel products contain no colouring agents, animal products, or parabens and are dermatologically tested. Their packaging is fully recyclable.
USP:
The line is a new one for hotels, but a recognised one for those common with the Yves Rocher brand. Véronique Gohmann, international head of marketing and communication at Yves Rocher, said: “We have taken the sparkling freshness of citrus flower and bottled them to be savoured the world over. Just like our popular retail line, the Un Matin au Jardin hospitality range embodies all the freshness and delicacy of just-picked flowers.”
Price:
Available on demand.
Availability:
Distributed exclusively by Aslotel Cosmetics in the UK. Visit www.aslotelcosmetics.co.uk, email rdhvc.fnyrf@nfybgry.pb.hx or call 01372 227717.
Why you should buy it:
Laurent Marchand, president of Groupe GM said: “Having worked with Yves Rocher for over 20 years and sharing the same environmental commitment, we are thrilled to add this new amenity line, which reflects one of their most popular international retail lines, allowing hotel guests to experience the unique spring-time fragrance of Un Matin au Jardin all year round.”
